Policy ·
EU AI Act transparency rules arrive: disclose AI interactions, label deepfakes
From 2 August 2026, providers and deployers covered by the AI Act must tell people when they are interacting with an AI system and label certain AI-generated content, including deepfakes, with visible and machine-readable marks. Fines can reach 15 million euros or 3% of global turnover, while most high-risk obligations were separately postponed by the omnibus deal. For product teams serving EU users, disclosure and content-labeling features are now a legal requirement rather than a best practice.
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